Radiation Oncology Rates
Radiation oncologists faced a $3 billion cut in Medicare reimbursement that would have been unsustainable for many providers. Our focus was to defeat the cut and achieve a much-needed period of stability for the sector.
We crafted and managed a comprehensive public affairs campaign featuring:
Policy: Internal and commissioned analyses documenting site-of-service and patient impact; advocacy materials; and draft alternate language.
Positioning: Targeted earned, social and paid media focusing on patient and community impact; and reporter briefings.
Pursuit: Intensive lobbying and grassroots action; strong coalition of providers and patient advocates; site visits; and polling.
Since 2010, we have been able to avert up to $3 billion of destabilizing cuts to the sector. A key victory in this regard, P.L. 114 – 115, the Patient Access and Medicare Protection Act, was critical to achieving a multi-year period of stability for the sector as more innovative and stable payment reforms are developed.