Home Health Copayment
The President, Congress, and MedPAC called for re-imposition of a Medicare home health copayment. Our goal was to defeat it and make it too radioactive for future use by turning the focus to the frail elderly it would harm.
We crafted and managed a comprehensive public affairs campaign featuring:
Policy: Commissioned analyses on the copayment’s impact; development of the SHHIPS program integrity alternative; and educational materials.
Positioning: Focus on HH beneficiaries’ age, poverty, race, disability, and rural residence; earned, social and paid media; and reporter briefings.
Pursuit: Fight Fraud First! coalition with leading advocates; grassroots and grasstops action; intensive lobbying; and polling in key states and districts.
After being annually proposed for many years, the home health copayment was dropped in favor of program integrity reform, as our coalition urged.