Oncology Drug Coverage
Medical oncologists faced a deep (AWP-17%) cut to Medicare reimbursement sought by leading lawmakers. Our objective was to defeat the cut and achieve enactment of balanced reform by presenting the human face of cancer care.
We crafted and managed a comprehensive public affairs campaign featuring:
Policy: Internal and commissioned data and demographic analyses; detailed backgrounders for allies and advocates; and draft reform language.
Positioning: “Cancer Care” terminology; personal stories and videos; earned, social and paid media; and Cancer Care Working Group briefings.
Pursuit: Intensive grassroots and grasstops; broad-spectrum coalition; 3,000-person march on the Capitol; lobbying; polling; and a petition.
The AWP-17% cut was dropped and our balanced reform, providing for ASP+6% drug reimbursement and practice expense coverage, was enacted.