Oncology Drug Coverage

 
Overview

Medical oncologists faced a deep (AWP-17%) cut to Medicare reimbursement sought by leading lawmakers.  Our objective was to defeat the cut and achieve enactment of balanced reform by presenting the human face of cancer care.

3-P Strategy

We crafted and managed a comprehensive public affairs campaign featuring:

  • Policy:  Internal and commissioned data and demographic analyses; detailed backgrounders for allies and advocates; and draft reform language.

  • Positioning:  “Cancer Care” terminology; personal stories and videos; earned, social and paid media; and Cancer Care Working Group briefings.

  • Pursuit:  Intensive grassroots and grasstops; broad-spectrum coalition; 3,000-person march on the Capitol; lobbying; polling; and a petition.

 

Results

The AWP-17% cut was dropped and our balanced reform, providing for ASP+6% drug reimbursement and practice expense coverage, was enacted.

LIBERTY PARTNERS GROUP
300 New Jersey Avenue, NW, Suite 900, Washington, DC 20001       info@libertypartnersgroup.com  | 202.465.8711